Author: Julien Behaeghel
Edition:
Binding: Paperback
ISBN: 1854540556
Edition:
Binding: Paperback
ISBN: 1854540556
Brand Packaging: The Permanent Medium
Packaging as a means not only of protecting, transporting and storing a product, but as a means of communication in the sales mechanism of modern goods is the thesis of this publication. Get Brand Packaging computer books for free.
The argument proposed is that a consistent, well-designed package requires that the material be carefully chosen according to economical, technical and distribution demands and that the design attracts and persuades the greatest number of consumers. At the same time, the book argues that it is recognised that products and packaging are increasingly influenced by external psycho-sociological trends such as ecology, social status and fashion. The analysis throughout the book focuses on the functions of packaging - for example as a marketing tool and as a communication Check Brand Packaging our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.
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The argument proposed is that a consistent, well-designed package requires that the material be carefully chosen according to economical, technical and distribution demands and that the design attracts and persuades the greatest number of consumers The analysis throughout the book focuses on the functions of packaging - for example as a marketing tool and as a communication
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