Gutenberg, God, and the Devil's Plug-In Download

Author: Quentin Schultze
Edition:
Binding: Kindle Edition
ISBN: B008HJGYHO

Gutenberg, God, and the Devil's Plug-In: Lessons about Digital Publishing from the Famous Printer's Failed Killer App

This is the story of Johannes Gutenberg's failure at the one thing he most wanted to invent-a killer app that would transform his movable-type printing press into a powerful graphics machine. Get Gutenberg, God, and the Devil's Plug-In computer books for free.
Gutenberg was really a paranoid and perfectionistic inventor who lacked a workable business plan. Even though history now shows he truly invented the technology for movable-type (or letterpress) printing, Gutenberg failed to appreciate how printed books would increasingly differ from handwritten manuscripts.

Gutenberg's failure to turn his technology into a profitable business is a case study in poor audience research, stunning entrepreneurial incompetence, and technological tunnel vision. Imagine Steve Jobs blowing it with Apple after prototyping Check Gutenberg, God, and the Devil's Plug-In our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

Gutenberg, God, and the Devil's Plug-In Download

Imagine Steve Jobs blowing it with Apple after prototyping

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